Open to full-time marketing roles · New Delhi, India

Marketing that
gets talked about —
and converts.

I'm Sourav Vij, a growth & performance marketer with 6 years of hands-on experience across paid media, brand, social, SEO and e-commerce. I've run campaigns in-house, for agency clients like Cantabil and Map India, and for consumer brands I helped build from zero.

I also build what I market: Shopify and WooCommerce stores, lead-gen landing pages and custom web apps. That lets me understand, build and optimise a digital platform myself, in line with the business goal.

Download résumé See my work
Portrait of Sourav Vij
  • ₹12Cr+ad budgets managed independently
  • 9xpeak ROAS on paid campaigns
  • 700+weekly leads from one funnel
  • M+organic social reach from viral content
The Tummy Section✦Cantabil✦Okaya EV✦OPG Mobility✦Microtek✦Microtek Infra✦Map India✦Eve's Beauty✦Brazzer Momo✦PetScoob✦ ✦✦✦✦✦✦✦✦✦✦

01 — Selected work

Campaigns, brands & websites.

Creative, technical and web work — each with the result it delivered.

Performance MarketingSwiggy · ZomatoInfluencer MarketingOffer Strategy

The Tummy Section — sales turnaround after an outlet relocation

The Tummy Section LLP runs 11 outlets across Delhi NCR. When a property dispute forced its base outlet to relocate, monthly sales fell by about 60%. My team and I combined performance marketing, discount strategy, influencer marketing and food-aggregator marketing to bring sales back to roughly 3x that low, above pre-relocation levels, within six months.

  • ~3x recovery from the low
  • 6 months to pass pre-relocation sales
  • 11 outlets · Delhi NCR
Meta AdsGoogle AdsE-commerce

Cantabil — performance marketing

Full-funnel paid campaigns for a national apparel retailer, from audience strategy to creative and bid optimisation. Reached 90–100 average daily orders within the first month.

  • 6–7x ROAS
  • 90–100 orders / day
Product LaunchGoogle · Meta · LinkedInRebrand

Okaya EV → OPG Mobility — launch & rebrand

In-house at Okaya EV: contributed to the launch of a new electric motorcycle across ATL, BTL and digital, from teaser and awareness campaigns through to lead generation. I then supported the company's rebrand to OPG Mobility with new digital funnels and brand communication.

  • Search · Display · YouTube campaigns
  • A/B-tested landing pages
  • Higher-intent lead optimisation
Lead GenFunnelsBrand Development

Map India — webinar lead funnel

Built the brand and a webinar registration funnel end-to-end, covering creative, targeting and landing pages, to deliver a steady weekly pipeline of registrations.

  • 8–9x ROAS
  • 700–800 sign-ups / week
Brand IdentityViral ContentCreator Marketing

Brazzer Momo — a brand built to be shared

Led marketing for a new QSR brand from launch: the brand name, blue-ocean positioning, a bold meme-native identity, and content built for sharing. Reach grew into the millions through viral content, creator collaborations, community and performance campaigns. The brand earned a public shoutout from the original Brazzers brand.

  • Millions social reach
  • 10–15% of orders via own web app
  • Creator & community-led
OOHSocial CreativePromo Campaign

"Pura Menu at ₹99" — Brazzer offer campaign

A one-day offer creative for Brazzer in Tilak Nagar, designed in a billboard format for Instagram. It uses the Hinglish headline "Pura Menu" ("the whole menu"), a large price, and the date, time and location in one line so people know exactly when and where to come.

Brand IdentityLogo SystemPackagingAI-assisted Design

Smash Club — brand identity for a new burger brand

A complete identity for Brazzer Momo's sister brand, built around the line "The Art of the Smash". It includes positioning, a logo suite (primary, monochrome, reverse, wordmark, icons, favicon), a colour and type system, and applications across packaging, uniforms, menu and loyalty card.

  • 13 logo variations
  • 10+ brand applications
  • Positioning → identity → rollout
Paid Social CreativeFashion Retail

Cantabil — "Sneaker Club" ads

Product-led ad creatives for Cantabil's sneaker range, promoting "100+ premium sneakers" with a clean split layout that puts the shoe first.

Social CreativeOOHMenu Promotion

Brazzer — "OnlyFans" combos & menu creatives

Combo and menu-item creatives for Brazzer Momos in the same meme-native voice as the brand: a pop-culture pun on the combo name, a bold price badge and the full combo contents spelled out. Each design works as a social post, a poster and a billboard.

  • ₹79 / ₹99 combo offers
  • Social → poster → OOH
Product CreativeNutraceuticalE-commerce

Whey protein — product & benefit creatives

Hero product visuals for a whey protein, with the flavour story and trust badges (no added sugar, gluten free, lab tested) up front. Made in two colour directions for listings and ads.

Instagram CarouselStorytellingIllustration

Truckinzy — awareness carousel on truck drivers' lives

A five-slide Instagram carousel on the problems truck drivers face: health hazards, time away from family, social disrespect and no baseline income. Numbered slides, highlighted key phrases and illustrated scenes keep a text-heavy story easy to swipe through, ending on a save-worthy closing message.

  • 5-slide narrative
  • Cause-led brand content
Instagram PostsFashion Accessories

Surmayee — statement earrings posts

Editorial-style Instagram posts for a statement-earrings brand, using serif typography and close-up portraits to give the products a premium, fashion-magazine feel.

Lead Gen CreativeFintechTelegram Growth

VR Stox — Telegram channel acquisition

A direct-response creative to grow a stock-market Telegram community: one big free-trades hook, the Banknifty and Nifty offer, an app screenshot as proof and a clear "Join our Telegram channel" call to action.

Web AppD2C OrderingAI-assisted build

brazzermomos.com — direct ordering web app

Built a brand-owned ordering and delivery web app with Claude, giving customers a way to order outside third-party aggregators and giving the brand its own first-party customer data.

Visit live site ↗
E-commerce SiteStore Build & CROPaid Social

Eve's Beauty — e-commerce build & growth

Built and optimised the brand's online store, then drove sales to it with Meta and Google campaigns, so the site and its traffic worked together.

ShopifyWooCommerceCustom Builds

Websites, stores & apps, built hands-on

I build e-commerce stores on Shopify and WooCommerce, landing pages for lead generation, and custom websites and applications. I also handle the technical side: databases, website security and keeping platforms running, so campaigns and the platforms they send traffic to are planned together.

Multi-brandDigital StrategySEO/SEM · Email

Multi-brand digital strategy

Built end-to-end digital strategies for established brands across categories: market research, competitor analysis, channel planning, then execution across Meta, Google, SEO/SEM, email and social.

BrandGrowth MarketingSales

PetScoob — brand & growth from zero

Where my marketing career started: I ran digital marketing, brand awareness and customer acquisition for an early-stage pet-care startup that grew to ₹8–10L in monthly sales. It won Pet Fed's "Best Start in Petcare of the Year" award.

  • ₹8–10L monthly sales
  • Pet Fed award

02 — Experience

Six years across four industries.

In-house, agency and brand-side, so I understand marketing from the client's side and the executor's.

  1. Feb 2025 — Present
    QSR / F&B · 11 outlets + Brazzer Momo

    Marketing Manager · The Tummy Section LLP & Benefood Corporation

    • The Tummy Section LLP holds a 35% stake in Benefood Corporation and is its parent and advisory partner, so my team and I run marketing across both businesses.
    • The Tummy Section (11 outlets, Delhi NCR): after the base outlet had to relocate over a property dispute and monthly sales fell ~60%, we brought sales back to ~3x that low, above pre-relocation levels, within six months through performance marketing, offers, influencers and Swiggy/Zomato marketing.
    • Brazzer Momo (Benefood): came up with the brand name and blue-ocean positioning, built the identity, and grew social reach into the millions through viral content and creators, including a shoutout from the original Brazzers brand.
    • Built brazzermomos.com, a direct-ordering web app made with Claude, which now takes about 10–15% of total orders.
    • Manage ad spend across Meta, Google, Swiggy, Zomato and Amazon; built a franchise lead-generation funnel; created the full Smash Club brand identity and its pre-launch plan.
    Multi-outlet growth · Sales turnaround · Brand from zero · D2C web app
  2. Jun 2024 — Feb 2025
    EV / Mobility

    Senior Marketing Executive · Okaya Electric Vehicles

    • Planned and managed Google, Meta and LinkedIn Ads, including keyword research, A/B testing and landing-page optimisation.
    • Optimised Search, Display, YouTube and Shopping campaigns, cutting cost per lead from ~₹120 to ₹8–9 and customer acquisition cost from ~₹2,000 to ₹300–400.
    • Contributed to a new electric motorcycle launch at Bharat Mobility (ATL, BTL, digital), supporting ~100–120 pre-bookings and test-ride enquiries.
    • Supported the rebrand from Okaya EV to OPG Mobility with new digital funnels and brand communication.
    CPL ₹120 → ₹8–9 · CAC ₹2,000 → ₹300–400 · Launch & rebrand
  3. Mar 2023 — May 2024
    Digital Marketing Agency

    Marketing Executive · Oddeves Global Pvt. Ltd.

    • Ran digital marketing for Cantabil Limited, Microtek, Microtek Infra, Eve's Beauty, Map India and others across Meta, Google, SEO/SEM, email and social.
    • Cantabil: 6–7x ROAS and 90–100 daily orders in month one. Map India: 8–9x ROAS and 700–800 weekly webinar sign-ups.
    • Built and optimised the Eve's Beauty e-commerce site.
    6–7x ROAS Cantabil · 8–9x ROAS Map India · Multi-brand
  4. Nov 2020 — Feb 2023
    Pet Care

    Marketing Executive · PetScoob Technologies Pvt. Ltd.

    • Ran digital marketing, customer acquisition and brand awareness for an early-stage pet-care startup.
    • Helped grow it to ₹8–10L monthly revenue; the startup won multiple college startup competitions and Pet Fed's "Best Start in Petcare of the Year".
    Brand building · Customer acquisition · ₹8–10L / mo

03 — Expertise

Marketing, end to end.

From market research to the final conversion, and the website or app it happens on, I've done the hands-on work at each stage.

01

Performance Marketing

Meta, Google (Search, Display, YouTube, Shopping), LinkedIn, Snapchat, plus Swiggy, Zomato and Amazon ads. ₹12Cr+ in budgets managed independently, with bidding and ROAS-driven scaling.

02

Brand Strategy & Positioning

Differentiated identities that stand out: naming, tone, visual language and a story worth sharing.

03

Social, Content & Creators

Short-form, meme-native content, creator collaborations and community-led growth that has reached millions of people.

04

SEO / SEM

Keyword research, GSN/GDN campaign structure and search optimisation that captures high-intent demand.

05

E-commerce & D2C

Shopify, WooCommerce and custom web apps, plus aggregator and marketplace listings: sales channels built and optimised to convert.

06

Funnels, CRO & A/B Testing

Landing pages, lead funnels and ongoing experiments aimed at higher-intent leads and a lower cost per acquisition.

07

ATL · BTL · Launches

360° product launches that plan teasers, awareness bursts, on-ground activation and digital as a single campaign.

08

CRM, WhatsApp & Email

Retention and repeat-order journeys that get more value out of every rupee spent on acquisition.

09

Analytics & Research

Audience research, competitive intelligence and marketing analytics that inform the next decision.

10

Marketing Strategy & Planning

Go-to-market plans, channel mix and budget allocation tied to clear business objectives.

11

Websites & Web Apps

Custom websites, applications and lead-gen landing pages, built hands-on so I can launch and test without waiting on a dev team.

12

Databases, Security & Upkeep

Working with databases, website security and the technical side of keeping a platform fast, safe and reliable.

04 — Skills

The tools I work with.

Ads & Growth

  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • Snapchat Ads
  • YouTube Ads
  • Swiggy Ads
  • Zomato Ads
  • Amazon Ads
  • Google Analytics
  • A/B Testing

Web, E-commerce & Tech

  • Shopify
  • WooCommerce
  • WordPress
  • Wix
  • Landing Pages
  • Custom Web Apps
  • Databases
  • Website Security
  • Claude (AI-assisted builds)

Creative & Content

  • Canva
  • CapCut
  • Short-form Video
  • Copywriting
  • Creator Collabs

CRM & Retention

  • WhatsApp Marketing
  • Email Marketing
  • Community Building

Ways of working

  • Team Leadership
  • Cross-functional Collaboration
  • Client Management
  • Budget Ownership

Certifications

  • Meta Certified Digital Marketing Associate — Feb 2024
  • CSEET, Institute of Company Secretaries of India — Nov 2022

Education

  • B.A. Journalism & Mass Communication — Indraprastha University, 2021–2023
  • Class XII — CBSE, 2020 · 83.25%

Recognition

  • Best Start in Petcare of the Year — Pet Fed
  • Multiple startup competition wins — college level
  • Public shoutout from the original Brazzers brand for the Brazzer Momo campaign

Beyond work

  • Played the Haryana District U-19 tournament (2018–19 & 2019–20)
  • Sports Captain, Jesus Mary Joseph School

05 — Contact

Hiring for a
marketing role?

I'm looking for full-time roles in growth, performance or brand marketing. I'd be glad to talk about how I can help your team.

vij.sourav64@gmail.com Download résumé LinkedIn ↗

+91 78273 16554 · New Delhi, India